Slanket: Responding To Snuggie's Market Entry

2011 IT for Management Group As mugment Slanket: Responding to Snuggies Market En testify Daisy Awondatu(1140000372), Hanif Akbar (0800766550), Rini (1140000196), Rudy Santoso (1140000050) Binus Business School I. SLANKETS COMPANY mount In 1997 Gary Clegg rear the idea to assume sleeved blanket that he called the slanket. Gary and his older brother Jeff talked nearly their ideas of sleeved blanket among friends and family in 2002. Then Jeff and Gary decided to try to repeal the Slanket into a small note in 2004, utilise $ 20,000 from their savings. They finished the slanket first harvest-feastion, filled their point of intersections to the warehouse, and switched on their website on January 20, 2006. The succeeding(prenominal) day they found the Slanket.com site flooded with orders. After acquire filling orders by means of the website Digg.com, Gary contacted Daily Candy, an email newsletter and insider guide, and persuaded them to lick Slanket the fea tured product. In March 2007 Gary and Jeff Clegg attended the one-year International basis and Housewares exposition held at Mccormick Place in Chicago, and then they showed slanket product to Matt Genandt, product manager for SkyMall, an in-flight catalogue that reached over 650 one thousand million travellers each year.

At the same period the Cleggs made an cartel with the tv set receiver shopping channel QVC, a television station widely available to cable television subscribers. By November 2008, the Slanket revenues had reached $ 5 million, and the last month of the busy spend inure would probably bring revenues to $ 7 million for the schedule year. Gary too had built ! a supply chain that sourced product in China. His goal for 2009 had been to inrease awareness of the Slanket brand, so that it could support off-shoot products and stage business extensions, and to that end he was working assiduously to get sign and television coverage, discovering along the way that he had a represent for media relations. II. CONDITION OF THE COMPANY The organizational structure...If you want to get a all-encompassing essay, order it on our website: BestEssayCheap.com

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