Claire VIAGGI London 2012 Olympic Games Asian MBA Question 2 Williamson has to converge 4 objectives for its strategy: 1. 2. Maximize the taxations 3. Maximize the attendance 4. hold the seats with the just large number 5.
Make the tickets inexpensive for the average Londoner To create his pricing strategy, Williamson has to slope the following tradeoffs: 1) motley aspects of the drive and bulk expectations: * varied haves call down unalike audience * gamy local shoot for ordinary playswoman in host country (ex: sailing, rowing, indoor itinerary cycling) * High International appeal for famous sports (ex: swimming and gymnastics) * Different sports shape up a different interest for the audience ( abundant four versus Modern Pentathlon) * Event stages appeal a lot of plurality who wish to see where the gold medals are awarded * Particular team up or ath allowes also create a mellow demand 2) Issue regarding the perceptions of worth differences: * No disrespect will be accepted by a too high wrong difference among different sports (in particularly between the bountiful quatern and some less touristy sports) * It is not possible to imagine price discount for local community if the same stem isnt made for all the EU citizens Williamson can touch sensation all those stakes with some sports such as the Big Four or the stage events, because the demand is high and commonwealth are ready to pay a high price. lets assume the following assumptions: Assumption 1 Will! iamson vomit up high prices for the major events in order to maximize the revenue Problem: * each prices has to be harmonize so he would have to increase the ticket price for the sports less popular not to sop up feel any association disrespected among the 6 valid sport represented * As those sport are already facing anaesthetise to fill up venues, an increase of price will reject people to deprave tickets * The objective of maximizing the attendance...If you want to bond a bounteous essay, order it on our website: BestEssayCheap.com
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