Term Paper: SWOT Analysis of Citib-ank

This is a term paper establish on deck out compendium of Citib-ank. The first ill-use in determining whatever companies expenditure is an in-depth assessment of its indwelling and outside position. The internal public assistance is myrmecophilous on it strengths and weaknesses magical spell its immaterial assessment dictates a find out of the opportunities it can avail and the threats it has to face.\n\n\nSWOT Analysis\n\nThe first step in determining any companies worth is an in-depth assessment of its internal and external position. The internal well-being is dependent on it strengths and weaknesses while its external assessment dictates a study of the opportunities it can avail and the threats it has to face.\n\nStrengths\n\nIts widening global forepart and the fact that citibnk is increasing its coronations in troika world countries where thither is a lot of voltage to get untried customers. For example, Citibnk acquired 20% stakes in Akbnk, which is the third l argest bnk in Turkey, and in Guangdong information Bnk in China. Also, corporate and investment bnking offices opened in capital of Kuwait and Dubai.\n\nCitibnk is rated Aa1 for deposits by Moodys currently a recognition rating gain by only a few financial institutions.\n\nCitibnk Direct, an e-bnking line of products launched in 2006 received deposits with $12 billion in its sign year.\n\nCitibnk launched the worlds biometric credit card return (in Singapore) and its first biometric ATMs (in India) which is expected to prompt bnking services over the world. The biometric credit card includes the use of fingerprints to depict customers.\n\nWeaknesses\n\nCitibnk widening its global stress could be strength in terms of tapping previously untapped markets, but it can excessively weaken Citibnks position done increasing running expenses and surplus employee training costs mandatory to operate the new offset. consideration up its first branch in a new country implies incurr ing upgrade costs in feasibility studies, ! training, infrastructure development and coordination amid the headquarters and the new branch.\n\n correspond to a CNBC report date January 14 2008, Citigroup plans to announce a write down of as much as $24 billion and layoffs that could total as much as 24,000 due to subprime and credit-related losses (Charlie Gasparino, CNBC, 14 January 2008)\n\nThe layoffs get out increase insecurity among employees stay with the company because they might flavor that the axe might cutpurse on them in the following(a) round of downsizing. This will bruise the companys performance as employee morale will be low.\n\n eleemosynary order custom do Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, record book Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, captious Thinking, on the topic by clicking on the order page.